SEPTEMBER 2025 | THE GOAT RACE
At SBC, we believe in the power of community and the importance of giving back. That’s why we proudly sponsored The Rotary Goat Race in September 2025 a lively, family-friendly event that brings neighbors together while raising funds for vital local initiatives.
More than just entertainment, the Goat Race serves as a platform to address pressing community challenges, including disease prevention and treatment, maternal and child health, water and sanitation, and literacy and education. Through bright crowds and spirited competition, the event channels awareness and resources directly to where they’re needed most.
By supporting The Rotary Goat Race, SBC reaffirms its commitment to uplifting communities across Tanzania. We thank every participant, volunteer, and partner whose energy and generosity made the day meaningful. Together, we’re creating lasting impact.
SEPTEMBER 2025 | UTC CAMPAIGN – JISHINDIE MAMILIONI NA PEPSI
SBC Tanzania Ltd. proudly launched the Jishindie Mamilioni na Pepsi campaign in September 2025, bringing excitement and rewards to consumers across the Lake Zone. This six-week promotion offered participants the chance to win instant prizes, including the grand prize of TZS 1,000,000.
The campaign reached Mwanza, Simiyu, Geita, Shinyanga, Kagera, Tabora, and Mara, allowing thousands of Pepsi lovers to take part. Consumers simply purchased a 350ml glass bottle of Pepsi, Mirinda, or 7Up, checked under the yellow crown, and discovered instant prizes ranging from free sodas and cash rewards to life-changing grand prizes.
One of the most inspiring winners was entrepreneur Proscovia Respicius from Kisesa, Mwanza, who proudly walked away with TZS 1,000,000. She expressed her gratitude to SBC Tanzania, sharing that the winnings will be invested in her business. Stories like these reflect our commitment to giving back to our communities and making every bottle of Pepsi an opportunity to dream bigger.
JUNE 2025 | MIRINDA NEW LOGO – ONYESHA FLEVA YAKO
In June 2025, Mirinda unveiled its bold new look under the tagline “Muonekano Mpya, Fleva Zile Zile.” While the design has been refreshed to reflect a more modern, playful identity, the flavors that Tanzanians love remain the same.
The new look celebrates creativity, energy, and self-expression, qualities that define Mirinda as a brand. By evolving our visual identity, we’re reinforcing our promise to stay fresh, relevant, and exciting for our loyal consumers.
Through this transformation, Mirinda continues to inspire fans to express themselves unapologetically. The fresh logo represents not only a change in design but a renewed commitment to bringing color and flavor to every moment.
MAY 2025 | UEFA PEPSI FAINALI KITAA
Football brings people together, and SBC Tanzania made sure the UEFA Final was no exception. With Pepsi Fainali Kitaa, we brought the thrill of the world’s biggest football match directly to local neighborhoods, giving fans a chance to enjoy the action live, together, and in true SBC Tanzania style.
The campaign transformed community spaces into electrifying viewing arenas filled with energy, entertainment, and ice-cold Pepsi. From Warehouse Arena to Magufuli Hostel, fans gathered to share unforgettable experiences, creating an atmosphere of passion and unity.
By taking the UEFA Final to the streets, SBC Tanzania strengthened its bond with football lovers across Tanzania. Pepsi Fainali Kitaa wasn’t just about watching the game, it was about celebrating the beautiful game as a community, where every sip and every cheer counted.
MAY 2025 | DIAMOND PLATINUMZ CONTRACT RENEWAL
In May 2025, SBC Tanzania proudly renewed its partnership with global music icon Diamond Platnumz, marking nearly seven years of successful collaboration. This renewed agreement reflects a shared vision of creativity, innovation, and connection with the youth.
Over the years, the partnership has produced unforgettable campaigns and moments that highlight the vibrant culture of Tanzania. Diamond Platnumz has been a true ambassador of Pepsi’s spirit; bold, dynamic, and inspiring.
As we continue this journey, we remain committed to pushing boundaries and creating experiences that resonate with fans. The renewed partnership demonstrates our belief that Pepsi is more than just a drink, it’s a lifestyle that celebrates ambition, talent, and authenticity.
MAY 2025 | WORKERS’ DAY COMMEMORATION
Behind every bottle of Pepsi is a story of hard work, passion, and dedication. On International Workers’ Day 2025, we proudly celebrated the people who bring Pepsi to life, the team whose tireless efforts ensure quality and excellence every day.
From production lines to distribution, their commitment is the backbone of our success. Workers’ Day gave us the chance to reflect on their invaluable contribution and express our deep gratitude.
At SBC Tanzania, we believe that our employees are our greatest strength. By honoring them on this special day, we reaffirmed our commitment to building a culture of respect, recognition, and shared achievement.
OCTOBER 2024 | Committed to Excellence in Delivery
We are dedicated to delivering your favorite beverages with efficiency and reliability. As part of our ongoing commitment to innovation and quality, we're excited to unveil our new fleet of delivery trucks! Stay tuned for more updates as we continue to raise the bar in service and sustainability.
SEPTEMBER 2024 | A journey Marked with excellence, the retirement of our beloved CEO Mr. Avinash Jha.
SBC Tanzania LTD. (Pepsi) Farewell celebration in honor of departing CEO & Director Mr Avinash Jha (center), presented by Mr Ziad El Khalil (second from right), the Executive Director of SBC Tanzania LTD. held at the Hyatt Regency Hotel, Dar Es Salaam on Saturday 7 September 2024.
SEPTEMBER 2024 | WASAFI FESTIVAL 2024
Pepsi is thrilled to announce our successful participation in the Wasafi Festival 2024, a premier music event that celebrates the rich cultural heritage and diverse musical talent of East Africa. This year, we continued our commitment to fostering creativity and community engagement through our active involvement in this vibrant festival.
The Wasafi Festival, hosted by Wasafi Records, has become a cornerstone of the music scene, attracting top artists and thousands of fans from across the region. This year’s festival featured an electrifying lineup of performances, showcasing both established stars and emerging talent, all unified by the power of music.
AUGUST 2024 | The Goat Race
At SBC, we believe in the power of community and the importance of giving back. That's why we are proud to sponsor The Rotary Goat Race events, which serve as a vibrant platform for raising awareness and funds for critical community-based projects. These events are not just entertaining; they are focused on addressing some of the most pressing issues faced by our society today.
The Rotary Goat Race events are uniquely designed to tackle significant challenges related to: disease prevention & treatment, maternal & child health, water & sanitation, literacy & education.
By sponsoring The Rotary Goat Race, SBC is not only contributing to these vital causes but also fostering community spirit and engagement. These events bring people together, creating a sense of unity and purpose as participants and spectators alike rally around common goals.
JUNE 2024 | Mwanza Plant Inaugration
SBC Tanzania is excited to announce the commissioning of its new State-of- the- art plant at Mwanza in 2024. Inaugurated by Executive Director Mr.Ziad El Khalil and Group CEO Mr. Rashid Mehmood.
This New Bottling line supplied by SACMI Italy is of latest Combi block technology where Filler, Blower and Capper are all housed in one, thus reducing the area and energy footprint.
We are Committed to provide the best to our Tanzanian Consumers!
JUNE 2024 | Announcing Our New Logo: A Fresh Chapter in Our Brand's Journey
We are excited to announce the launch of our new logo, marking a significant milestone in our brand’s evolution. This change reflects our commitment to innovation, growth. This change comes with the assurance that, only our logo has changed but our taste remains the same.
In June 2024, we changed the appearance of the logo for all flavors in the Pepsi family: regular Pepsi, Diet Pepsi, and Pepsi Max, which are available in glass and plastic bottles.
The redesign of our logo honors the rich history of Pepsi. This change is accompanied by the #ThirstyForMore campaign, encouraging all Pepsi lovers to want more in life.
MAY 2024 | MBEYA TEAM BUILDING ADVENTURE
From brainstorming sessions to coffee breaks, every moment with our team is a step towards greatness. Our Employee Gateway retreat is where relaxation meets inspiration, fostering team spirit and rejuvenation for our incredible workforce.
MAY 2024 | MBEYA ENGAGEMENT FUNCTION
Celebrating milestones and achievements with our incredible team! Introducing employee engagement Program, titled; deliver more and earn more, we're dedicated to empowering our employees every step of the way.
MARCH 2024 | WOMEN’S DAY
SBC Tanzania commemorated Women's Day with a resounding tribute to the theme of inspiring inclusion, reflecting our steadfast commitment to fostering diversity and empowerment.
Through a series of engaging activities, we sought to honor and appreciate the invaluable contributions of women in our communities and beyond.
This celebration served as a poignant reminder of the indomitable spirit and unwavering resolve displayed by women across various spheres of society.
As advocates for equality and inclusivity, SBC Tanzania remains dedicated to championing the rights and aspirations of women worldwide.
SEPTEMBER 2023 | DIAMOND PLATNUMZ FIVE YEARS ANNIVERSAY AS PEPSI AMBASSADOR
SBC Tanzania was delighted to announce the commemoration of a significant milestone: five years of partnership with Diamond Platnumz, our esteemed ambassador.
To mark this momentous occasion, a press conference was convened, underscoring the enduring collaboration that has fortified our brand's presence and impact.
SBC Tanzania proudly launched a new campaign entitled "Mwamba Wao," which translates to "the greatest of them all." Within this initiative, we unveil the Pepsi drink glass bottle in the 350ml format, bearing the distinguished name of "Mwamba Wao."
This campaign epitomizes the steadfastness and superiority of Pepsi 350ml, reaffirming it’s status as the quintessential beverage choice.
SEPTEMBER 2023 | BRAND AMBASSADOR VISITS DEPOT IN MTWARA & MBEYA MANUFACTURING PLANT.
During the Wasafi Festival, Diamond Platnumz embarked on an insightful visit to both the Mtwara depot and Mbeya plant, marking a significant occasion of collaboration and engagement. As a prominent figure and ambassador, Diamond Platnumz's visit underscored our commitment to fostering strong ties with local communities and showcasing the excellence of our facilities.
Exploring the operations of the depot and plant provided a firsthand understanding of our dedication to quality and innovation. We are honored to have had Diamond Platnumz grace us with his presence, further strengthening our shared vision for growth and prosperity.
SEPTEMBER 2023 | THE GOAT RACE
At SBC, we believe in the power of community and the importance of giving back. That’s why we are proud to sponsor The Rotary Goat Race events, which serve as a vibrant platform for raising awareness and funds for critical community-based projects. These events are not just entertaining; they are focused on addressing some of the most pressing issues faced by our society today.
The Rotary Goat Race events are uniquely designed to tackle significant challenges related to: disease prevention & treatment, maternal & child health, water & sanitation, literacy & education.
By sponsoring The Rotary Goat Race, SBC is not only contributing to these vital causes but also fostering community spirit and engagement. These events bring people together, creating a sense of unity and purpose as participants and spectators alike rally around common goals.
AUGUST 2023 | 125 YEARS OF PEPSI
Cheers to 125 years of one of the world’s most iconic brand “PEPSI”!
JUNE 2023 | WORLD ENVIRONMENT DAY
We believe creating a sustainable environment starts with us! This year we celebrated world environment day by attending a discussion with AIESEC regarding innovative ways to #BeatPlasticPollution.
MARCH 2023 | EMBRACING EQUITY FOR WOMEN’S DAY
What does it mean to embrace equity at SBC?
At SBC Tanzania, we are committed to creating an inclusive workplace culture that values diversity and promotes equality. We celebrate and appreciate the hard work and dedication that our female workforce bring to our organization.
NOVEMBER 2022 | EMPOWERING STUDENTS WITH DAR ROTARY CLUB
SBC Tanzania Ltd has been partnering with Dar Rotary Club since last 2 decades to help improve the livelihood of the people of Tanzania.
We share a joint responsibility across both organizations to serve the communities and provide support to empower the upcoming generation and the underprivileged people of this beautiful country.
We will cherish the memories created with Dar Rotary club at different Schools and Education Centers.
OCTOBER 2022 | KITU ROHO INAPENDA, WHAT IS IT?
Imagine a busy day at work, everything is fine, but you are still feeling like something is missing. There’s a yearning in your heart that if you can get a cold Pepsi, everything will be fine. But you don’t do that because, it’s a busy day and you don’t have the time to stop at the local shop to grab one.
When the day ends, you decide to make a stop at the local shop, you grab a cold Pepsi from the fridge, just from touching the glass bottle you are already filling the missing piece, then you start gulping non-stop until you are satisfied.
Well, that is KITU ROHO INAPENDA! Something that your soul loves. It’s that one thing which quenches your thirst like nothing else.
OCTOBER 2022 | DESK PROJECT
Once again, we partnered with Dar Rotary Club to give 100 desks to Mkoani primary school, in Ilala district, Dar es Salaam. The exercise was accompanied with tree planting aimed at creating a conducive environment for the students.
JUNE 2022 | PETCO LAUNCH
SBC Tanzania Ltd is honored to be one of the 8 founders of PETCO Tanzania and to attend the launch ceremony graced by his Hon. Selemani Jafo, Minister of Union and Environment. PETCO is a company aimed at managing the collection and processing of plastic bottles after use.
MAY 2022 | FIRE TRAINING
The staff of SBC Tanzania Ltd receiving training on how to combat fire incidents from the Fire brigade and rescue.
MAY 2022 | UDSM STUDENTS’ PLANT VISIT
3rd year students Bachelor of Commerce in Marketing Management from University of Dar es Salaam visited the plant at SBC Tanzania , Kipawa Dar es Salaam to learn the production process and marketing strategies from our marketing experts.
MARCH 2022 | WOMEN’S DAY CELEBRATION
Similar to IWD values, SBC Tanzania Ltd upholds women’s achievements, acknowledges their tenacity, recognizes challenges and focuses on gender equality and women’s rights. On this day and everyday, SBC celebrated and appreciated the contribution of women at SBC and worldwide.
